DIGITAL MARKETING OFFERS ENDLESS POSSIBILITY TO MAX YOUR BEAUTY BUSINESS PROFITS
In the previous point, we saw that digital marketing is an eye-opener for beauty products.
And like I noted, the topic of digital marketing is so vast. It is not a topic to fully cover in a small section of an article. We better leave it to the professionals and a dedicated topic or book.
However, I want to sprinkle some seeds in the soil for you to water and germinate. First, the internet is a blessing to beauty products. It presents two broad ways to marketing.
- Either marketing using social media outlets
- or using your own website that has a hosted virtual store and a blog.
To digest this information effortlessly, let us first tackle how social media can help you max your profits.
The social Media Approach to Marketing Beauty Products
The manufacturer, wholesalers, retailers, and freelancers stand in a better position to take advantage of social media to market beauty products to their audiences.
One of the best approaches to popularize a product is through creating community and followers.
A platform like Pinterest, Facebook, Instagram, and YouTube will give you a monumental opening to market your products.
Something to note, you can complicate the process, or you can make it easier. I advise you make your marketing process effortless.
First, you need to limit your options.
For a Kenyan audience, start by creating a community around a Facebook page or start pinning captivating pictures in your Pinterest account.
Both platforms will rely heavily on images to grow fast and gain traction quickly. So, you must learn how to create clean and crisp images for your products regularly.
Also, try to contract some beautiful models worth a stare. They will create the virality you need to grow your audiences and increase Pinterest pins share.
If you want to spend money to build an audience and promote your product, learning each’s platform paid ads model will be a massive boost. However, if pursuing social media marketing is not an option, I suggest hiring an experienced ads manager for your preferred platform. Though it will be costly, you will get quick results.
When it comes to paid publicity, you will spend a couple of thousands of shillings before getting the results you want. But when the ROI for ads expenditure is high, you will laugh all the way to the bank. I’ve tested the model, and I can assure you, it works when executed with professionalism.
The above step is easier said than done. Also, there are so many variables not said. However, regardless of your experience with social media marketing, I have sparked some ideas in your head.
Let us handle the website marketing in the next section..
The Website Approach to Marketing Beauty Products
Besides social media, this option will be great for wholesalers, beauty product freelancers, and manufacturers.
For retailers, unless you are doing freelancing, this will be too much of a burden to carry. I suggest you stick with social media marketing unless the website is a hobby.
Nevertheless, for freelancers, wholesalers, and manufacturers, a website will give you a platform for two things.
- Host a virtual online shop
- Share mini-stories.
A virtual shop is the same as a normal shop, but it is hosted online.
Unlike the traditional brick and mortar business, where customers have to physically avail themselves to pick the products, virtual store customers have to opt for limited shipping. Either you will offer free shipping costs, or they will have to pay an extra fee for shipping.
When it comes to the marketing bit of it, that’s where we can write several books on the topic.
But let’s simplify the process by tackling the mini-stories in succinct.
For instance, an article like this one is a part of BiasharaTalk mini-stories. It is hosted on the website’s blog. However, I have a store and a virtual academy where I host digital premium products like eBooks and courses (Everything in place, writing and shooting courses in progress).
In the same manner, you also owe to share invaluable insights about the beauty niche. In the process, you link back to your store. People reading your mini stories will be inspired and definitely want to buy from you.
The second portion is what we call advertisement.
Advertisements can be either through social media marketing campaigns or from Google ads or Bing Ads and other ads and traffic channels.
Regardless of the channel, the end goal is to drive traffic to your mini-stories or product landing pages.
This part of the article has been a scratch on the surface of digital marketing. It is as wide as many words I have tried to squeeze in this section.
But here is something worth remembering from this section. Because of the popularity of beauty products, adopting digital marketing strategies will be a sure bet to boost your revenues.