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Worthy Display to Attract Customers to your Business – The first impression you make for your client is everything. What the person sees from outside or while scrolling through the stall might determine if they will buy from you or not. A good display gives your customer a chance to roam their eyes around over the things that they could purchase. It also creates a pleasant shopping experience. There is the myth that breathtaking displays are just for high-end brands. It is nothing far from the truth. However, we want to create a presentation that might raise the standards of our business to reach close to those brands.
The display doesn’t only mean the store windows. It also includes the interior design and decoration of the shop. How the shelves are arranged, furniture, painting etc. You can even go ahead, and color code your products depending on what you are selling. The display also goes for how your social media pages look. For all the online stalls and businesses, ensure that the image quality is good, there is some order in the overall look of your pages. This also includes the information layout on directories such as Nairobi Connect. However, today, we talk about the physical display of your business.
Below are tips that your small business can use to create ‘Instagram-worthy’ displays of your merchandise:
1. Plan the display
You need to know what you want to accomplish after it all. Find the central theme, the budget, and you could even sketch out the final look. Choose the part of your shop that you want to be your display area. The most appropriate time to set up your display is when the business is slow (off-peak) or after hours. When planning your display, you need to keep in mind that the primary goal of the project is to:
Showcase the Brand. Uphold the brand image of the business while at it.
Influence a person’s buying habit. The layout and placement of the merchandise should have the client looking at all the products that they could easily purchase. This way, they buy three while they just came in for 1.
2. Be Engaging
Create a display that speaks out an experience that will engage the target customer. You want the display to be so engaging that they want to share it on social media. Ensure that it is well lit, with bright colors and with a central theme. You can create a fun and topical theme as well.
When there is a particular holiday or celebration, your display should also go with this theme. Such as the Easter eggs and bunnies for Easter holiday and Santa Claus and snowflakes for Christmas.
3. Change the display in high traffic places often
Change up the display time to time so that people are looking at something new. This will help draw attention to something that has been there for long. You can change the color scheme or the entire theme as well.
4. Keep the messaging simple and precise
The message that is in the display should go straight to the point. It should communicate what you are selling and if it is an offer, the exact figures. Lengthy statements are boring, and anyone passing by doesn’t have time to go through paragraphs. The font style should be easily readable while the font size should be big enough. Do not forget to include prices in case they are not negotiable.
5. Pay attention to the store exterior and maintain all the fixtures
Ensure that your store looks clean and well maintained at all time. Fix the paint and all accessories. No one will be drawn to enter a shop that seems closed up with damaged sign holders and sales counters.
In conclusion, you need to organize an excellent display of your business well enough for someone to want to buy what you are selling at first glance. A quote from a top marketer “If you have a customer walk the floor once and then walk it again and see something they didn’t see the first time, you’ve accomplished your goal,”
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